COIT Franchise Success Story
From disjointed campaigns to booked-out schedules
OVERVIEW
How a national brand’s local operator turned marketing chaos into consistent growth
When a regional COIT Carpet Cleaning franchise came to Adapt Method, they were dealing with the usual challenges: outdated creative, ad spend with no clear ROI, and a CRM that wasn’t connected to their marketing platforms. Leads were coming in — but no one could tell from where, or if they were converting into real jobs.
We started by aligning their marketing with the systems they already had — integrating ServiceTitan to track campaign performance from click to confirmed appointment. Then, we overhauled their local ad strategy with fresh creative, SEO-backed landing pages, and targeted seasonal campaigns designed around cleaning demand spikes.
Within 90 days, they had full visibility into lead sources, were spending smarter (not more), and saw a 28% increase in booked jobs, with less internal chaos and more clarity.
“We used to guess which ads were working. Now we know exactly what’s driving our calls — and we’re busier than ever.”
— Franchise Owner, COIT Northern California
COIT Carpet Cleaning Franchise
Breaking Down the Bottleneck
The Problem
The COIT franchise owner was investing heavily in digital marketing but had no clear idea what was working. Campaigns were being run by different vendors with no centralized strategy, and their CRM wasn’t integrated with ad platforms — making it impossible to track lead sources or connect marketing spend to revenue. Internally, the team was overwhelmed, flying blind, and wasting budget on underperforming channels.
The Solution
Adapt Method stepped in as a Fractional CMO and centralized its entire marketing approach. We connected ServiceTitan CRM to their digital ad platforms, implemented full-funnel tracking, and rebuilt their local campaigns from the ground up — with fresh creative, optimized landing pages, and seasonal offers aligned to demand. With new visibility, their marketing became smarter, leaner, and way more effective.
Adapt Method’s Proven Results
Growth and Impact
BOOKINGS
35%
increase in booked jobs within the first 90 days after launching the new campaign strategy and CRM integration.
LEAD VISIBILITY
4x
improvement in lead source visibility, allowing the team to track which campaigns, keywords, and creatives actually converted into jobs.
COST PER LEAD
88%
reduction in cost per lead by optimizing ad spend based on real-time performance data from connected platforms.
50%
RESPONSE TIME
faster response time to inbound leads after streamlining intake workflows and automating follow-up through CRM sync.
Ready to Get Started?
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